Alchemy One — Bank Australia

“Urban List set the standard for what partnership looks like for our agency.”

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83% TRY A PRODUCT WE RECOMMEND AT LEAST ONCE A MONTH

Urban List moves millions to live their best life, from the best things to do and eat locally, to the most ‘grammable travel experiences, through to having things effortlessly dialled across style, health, entertainment, career and finance.

Millions of Australians and New Zealanders turn to us for recommendations each month — a platform that’s perfectly positioned to introduce them to your product, destination or brand.

We pair the authenticity of independence with the reach, frequency and engagement you need to achieve your goals.

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We're the industry's juiciest burger with a whole menu of tasty sides

Urban List is a whole lot more than you think — a full-service suite of products and solutions to bring your brand and strategy to life. From content creators and producers, to digital mavens and brand strategists, each campaign is created by a team of culture addicts you can trust to hit the mark.
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NEW: URBAN INSIGHTS

You got a problem? Yo, we’ll solve it. From online surveys to qualitative interviews and user behaviour analysis, we help clients find the actionable intel they need. It’s heart meets science — the editorial pulse of Urban List’s culture addicts, combined with robust research methodologies and some hectic sample sizes. (Think 3000+ in a week.)

Get hyped about your strategy, make decisions more confidently, and build cut-through cultural relevance and credibility.
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NEW: THE LIST

2 in 3 Australians think homegrown talent is underrepresented* — the same voices, places and faces heroed time after time. But where do you head to find who’s next?

THE LIST — a treasure trove of Australia and New Zealand’s hottest emerging talent: 500+ photographers, musicians, producers, chefs, entrepreneurs, artists, designers, and the occasional model/DJ/influencer slashie. We’re not an agent but a scout — your eyes on the prize and feet on the streets, teaming you up with talent before they become the next big thing.

*Source: Urban List isoNation research, May 2020