
Our high-intent content and context drives transactions
Users arrive with the express intent to buy, book, do, see, eat or stream something to enhance their lives, relying on U:L tips to refine their choice.
Our content bridges the worlds of publisher and performance — connecting brands with high-intent audiences through a unique blend of social influence, brand trust and tech.

We’re #1 in the category across all major digital channels and still growing
Our community is engaged, loyal and displays high brand trust — 1 in 4 users visit the website 2+ times a week.
And it’s still growing — both in existing markets, and through expansion into new verticals and destinations.

We believe culture matters and by positively influencing culture, we positively influence the future. For people and the planet.
The media and advertising landscape can be more inclusive, and so we’re leading by example — through the creators we engage, the topics we explore, and the talent we showcase.
We’re dedicated to sharing a plurality of perspective, and we extend that same commitment to client campaigns - proving living the good life can also mean living more sustainably.
We're not perfect, but we are carbon neutral, commit 10% voice share to underrepresented groups and their perspectives — and we love championing businesses and brands who value the world as we do.

Simple and scalable ways of working
We’re agile, easy to collaborate with and have a reputation for delivering outstanding results.
100% of our top 10 clients have been working with us since 2017, And according to our client polls, 9 in 10 would actively recommend working with Urban List to a peer.

A leading brand and loyal community across all social channels
Our approach to social content creation is tailored to each channel — connecting brand partners with high-value audiences and providing industry-leading engagement and reach.
More magic in our media kit
BRANDED CONTENT

SOCIAL MEDIA

PREMIUM DISPLAY

ACTIVATIONS

PROGRAMMATIC

CUSTOM CONTENT

SPONSORSHIP

LICENSING

PRODUCT DEVELOPMENT

ECOMM + AFFILIATE

Our partners
Case studies