Our dominantly Gen Y and Z audience seek values alignment with the brands they choose, increasingly investing in brands that seek to have a positive impact. We’re driven to be the lifestyle media brand whose values align the most closely with our community, through both the content and campaigns we create.
The media and advertising landscape can be more inclusive, and so we’re leading by example — through the creators we engage, the topics we explore, and the talent we showcase.
We’re dedicated to sharing a plurality of perspective, and we extend that same commitment to client campaigns - proving living the good life can also mean living more sustainably.
We're not perfect, but we are carbon neutral, commit 10% voice share to underrepresented groups and their perspectives — and we love championing businesses and brands who value the world as we do.