#1 for culture seekers who live like it matters
Good life. Good company.
An indie media house launched from our founders bedroom a decade ago, we have hit scale—serving 30,000 recommendations an hour across Australia, New Zealand and Singapore, connecting a community of 3M+ with quality experiences to eat, buy, book, do and see.
Come join the crew.
From bedroom to 2021 Media Brand Of The Year.
As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.
Serving 30,000 recommendations an hour — on demand.
Our trusted tips power billions in annual spend—a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert. 83% of the community have tried something Urban List recommended in the last month.
Making headlines
31 May 2023
Destination Gold Coast and Avid Collective collaborated with Urban List
Author Media Week
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12 Apr 2023
Urban List and Animates partner on one-stop shop for pet owners
Author StopPress
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06 Apr 2023
Urban List and Tourism Western Australia launch crowd-sourced travel campaign
Author Mumbrella
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30 Mar 2023
Trust will remain something a chatbot can’t replicate
Author The Current
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24 Mar 2023
Has ‘burnout’ replaced ‘busy’ as the new badge of success in the workplace?
Author B&T
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22 Dec 2022
Urban List, Nature and The Lab release The New Wellness for brands
Author Mumbrella
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25 Nov 2022
Urban List takes the notorious ‘Sealed Section’ digital, with Lovehoney
Author Mumbrella
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08 Nov 2022
Urban List Fam launches – a new, parent-friendly vertical
Author Mumbrella
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06 Oct 2022
Urban List collaborates with Pet Circle for Urban List Pets
Author Marketing Magazine
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13 Sep 2022
TikTok is not just a Gen Z dance app
Author AdNews
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22 Aug 2022
Urban List partners with Now Book It to fill seats in hospitality venues
Author B&T
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31 May 2022
66% of young Australians earn more than a year ago: Urban List survey reveals
Author MUMBRELLA
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23 May 2022
Urban List celebrates 30 people who will change the world by 2030
Author B&T
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01 Mar 2022
Urban List signals expansion into Asia
Author MUMBRELLA
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02 Dec 2021
Lifestyle media house Urban List launches new merchandise line
Author Media Week
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22 Nov 2021
Urban List marks 10 years with a new brand strategy and plans to expand
Author Media Week
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06 Sep 2021
Urban List survey finds gap between consumer sentiment and the media and marketing industry
Author MUMBRELLA
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29 Jul 2021
Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021
Author MUMBRELLA
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