#1 for culture seekers who live like it matters


Good life. Good company.

Urban List is #1 for culture seekers who live like it matters: a compass for those who want confidence in the buying and booking choices they make.

We create cool and conscious content that 3M+ people trust — a rich resource of experiences to eat, buy, book, do, see and stream, serving 30,000+ recommendations an hour across Australia, New Zealand and Singapore.

This content bridges the worlds of publisher and performance — connecting brands with high-intent audiences through a unique blend of social influence, brand trust and tech.

Come join in.

From bedroom to Media Brand Of The Year, Commercial Team Of The Year and Brand Of The Year 2023.

We’re our own best case study — an indie that leveraged creativity over capital, to become 2023 Mumbrella Media Brand Of The Year and 2023 Mumbrella Publish Commercial Team Of The Year and Brand Of The Year.

As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.

Serving 30,000 recommendations an hour — on demand.

Our model connects content and commerce by pairing brands with an audience that’s active and engaged. It’s a unique proposition that blends the worlds of publisher and performance — partnerships brought to life through the intersection of community, culture and commerce.

Our trusted tips power billions in annual spend—a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert. 83% of the community have tried something Urban List recommended in the last month.

Making headlines

08 Sep 2023

Urban List wins Brand Of The Year and Commercial Team Of The Year at the 2023 Mumbrella Publish Awards

Author Mumbrella

30 Aug 2023

Founder Focus podcast featuring Urban List founder & CEO Susannah George

Author Founder Focus

22 Aug 2023

Urban List founder opens up about her story and shares her smarts on this business podcast

Author Grow A Small Business

04 Aug 2023

Urban List crowned Media Brand Of The Year at the 2023 Mumbrella Awards

Author Mumbrella

02 Aug 2023

Have your Euro (or Japan, Hawaii, Fiji) summer sorted with Urban List Vacays

Author Marketing Mag

02 Aug 2023

Urban List nominated in four categories in the Mumbrella Publish Awards

Author Mumbrella

31 Jul 2023

Urban List joins Tourism NZ and Cathay Pacific & more on the Travel Marketing Summit lineup

Author Mumbrella

24 Jul 2023

Urban List shortlisted for 4 gongs at the B&T Women in Media Awards

Author B&T

10 Jul 2023

Australians have their eyes on near and far destinations – and will quit their jobs to travel

Author Mumbrella

15 Jun 2023

Urban List founder named in the B&T Women in Media Power long-list

Author B&T

15 Jun 2023

HSBC partners with Urban List for content partnership

Author AdNews

09 Jun 2023

Dynamic Duos: Tessa Gallagher and Jacqui La’Brooy of Urban List

Author Mumbrella

31 May 2023

Destination Gold Coast and Avid Collective collaborated with Urban List

Author Media Week

12 Apr 2023

Urban List and Animates partner on one-stop shop for pet owners

Author StopPress

06 Apr 2023

Urban List and Tourism Western Australia launch crowd-sourced travel campaign

Author Mumbrella

30 Mar 2023

Trust will remain something a chatbot can’t replicate

Author The Current

24 Mar 2023

Has ‘burnout’ replaced ‘busy’ as the new badge of success in the workplace?

Author B&T

22 Dec 2022

Urban List, Nature and The Lab release The New Wellness for brands

Author Mumbrella

25 Nov 2022

Urban List takes the notorious ‘Sealed Section’ digital, with Lovehoney

Author Mumbrella

08 Nov 2022

Urban List Fam launches – a new, parent-friendly vertical

Author Mumbrella

06 Oct 2022

Urban List collaborates with Pet Circle for Urban List Pets

Author Marketing Magazine

13 Sep 2022

TikTok is not just a Gen Z dance app

Author AdNews

22 Aug 2022

Urban List partners with Now Book It to fill seats in hospitality venues

Author B&T

31 May 2022

66% of young Australians earn more than a year ago: Urban List survey reveals


23 May 2022

Urban List celebrates 30 people who will change the world by 2030

Author B&T

01 Mar 2022

Urban List signals expansion into Asia


02 Dec 2021

Lifestyle media house Urban List launches new merchandise line

Author Media Week

22 Nov 2021

Urban List marks 10 years with a new brand strategy and plans to expand

Author Media Week

06 Sep 2021

Urban List survey finds gap between consumer sentiment and the media and marketing industry


29 Jul 2021

Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021