HQ for culture seekers and the brands that seek to reach them.
Good life. Good company.
We’ve built a community of 3 million culture seekers who trust our local, lifestyle and travel tips — curated content and experiences that inspire what they buy, book, eat, stream and do.
Come join the crew.
From bedroom to 2021 Media Brand Of The Year.
As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.
Serving 30,000 recommendations an hour — on demand.
It’s a unique proposition that blends the worlds of publisher and performance — partnerships brought to life through the intersection of community, culture and commerce.
Our squad
Urban List is one of the most influential voices in digital media — a fresh and independent perspective connecting people, culture and creativity.
Our content fuels millions of decisions daily across 10 verticals, 12 markets, and 23 channels. Every month, 3 million people turn to us for recommendations that inform and inspire their lives—more than any other Australian and New Zealand lifestyle media brand.
It's heart meets science — fresh eyes, robust methodologies and creative, committed minds. We want to democratise data, making the best intel available to all — future-focused reports that equip you with the information you need, downloadable on demand.
The carefully created packages aim to reignite the travel dream and take the guesswork out of planning—we’ve done the research, compiling the best of the best to curate the ultimate experience, so travellers can spend more time living and less time scrolling.
In the press
13 Sep 2022
TikTok is not just a Gen Z dance app
Author AdNews
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22 Aug 2022
Urban List partners with Now Book It to fill seats in hospitality venues
Author B&T
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31 May 2022
66% of young Australians earn more than a year ago: Urban List survey reveals
Author MUMBRELLA
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23 May 2022
Urban List celebrates 30 people who will change the world by 2030
Author B&T
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01 Mar 2022
Urban List expands into Singapore
Author Ad News
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01 Mar 2022
Urban List signals expansion into Asia
Author MUMBRELLA
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02 Dec 2021
Lifestyle media house Urban List launches new merchandise line
Author Media Week
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22 Nov 2021
Urban List reveals new brand strategy to celebrate 10th anniversary
Author MUMBRELLA
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22 Nov 2021
Urban List marks 10 years with a new brand strategy and plans to expand
Author Media Week
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14 Oct 2021
Urban List Launches 'Bagnum', A Limited-Release Cask Wine Collab For Summer
Author B&T
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14 Sep 2021
Urban List shortlisted for Best Media Platform in the 2021 B&T Awards
Author B&T
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09 Sep 2021
Urban List receives a Highly Commended acknowledgment at the annual Publish Awards
Author MUMBRELLA
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09 Sep 2021
Urban List to give away $1m in marketing grants to Australian startups
Author MUMBRELLA
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06 Sep 2021
Urban List survey finds gap between consumer sentiment and the media and marketing industry
Author MUMBRELLA
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04 Aug 2021
Urban List shortlisted for Brand of the Year at the 2021 Publish Awards
Author MUMBRELLA
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04 Aug 2021
Urban List shortlisted for Consumer Publication of the Year at the 2021 Publish Awards
Author MUMBRELLA
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29 Jul 2021
Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021
Author MUMBRELLA
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21 Jul 2021
Australian publishers partner in joint COVID mission and coverage pledge
Author Mumbrella
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27 Apr 2021
‘Inspiring’ Urban List wins Mumbrella’s Business Boost competition
Author MUMBRELLA
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25 Mar 2021
Urban List, nature, The Lab launch Urban Insights
Author B&T
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