HQ for culture seekers and the brands that seek to reach them.

image

Good life. Good company.

Urban List is an award-winning indie media house — seeking and sharing the good life, in good company.

We’ve built a community of 3 million culture seekers who trust our local, lifestyle and travel tips — curated content and experiences that inspire what they buy, book, eat, stream and do.

Come join the crew.
image

From bedroom to 2021 Media Brand Of The Year.

We’re our own best case study — an indie that leveraged creativity over capital to grow from a startup founded in a bedroom, to become 2021 Media Brand Of The Year.

As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.
image

Serving 30,000 recommendations an hour — on demand.

Our model connects content and commerce by pairing brands with an audience that’s active and engaged.

It’s a unique proposition that blends the worlds of publisher and performance — partnerships brought to life through the intersection of community, culture and creativity.

Our squad

Poster

2021 Winner: Media Brand Of The Year, Mumbrella Awards.

Urban List is one of the most influential voices in digital media — a fresh and independent perspective connecting people, culture and creativity.

Our content fuels millions of decisions daily across 10 verticals, 12 markets, and 23 channels. Every month, 3 million people turn to us for recommendations that inform and inspire their lives—more than any other Australian and New Zealand lifestyle media brand.
VISIT URBAN LIST
Poster

A joint venture from Australia’s leading voices in culture and research — Urban List, Nature and The Lab — Urban Insights is empowering thousands of Australian businesses with accessible, actionable data to thrive.

It's heart meets science — fresh eyes, robust methodologies and creative, committed minds. We want to democratise data, making the best intel available to all — future-focused reports that equip you with the information you need, downloadable on demand.
VISIT URBAN INSIGHTS
Poster

Curated, exclusive and bookable experiences across Australia and New Zealand, created by Urban List for our readers.

The carefully created packages aim to reignite the travel dream and take the guesswork out of planning—we’ve done the research, compiling the best of the best to curate the ultimate experience, so travellers can spend more time living and less time scrolling.
GO ON VAYCAY

In the press

02 Dec 2021

Lifestyle media house Urban List launches new merchandise line

Author Media Week

22 Nov 2021

Urban List reveals new brand strategy to celebrate 10th anniversary

Author Mumbrella

22 Nov 2021

Urban List marks 10 years with a new brand strategy and plans to expand

Author Media Week

14 Oct 2021

Urban List Launches 'Bagnum', A Limited-Release Cask Wine Collab For Summer

Author B&T

14 Sep 2021

Urban List shortlisted for Best Media Platform in the 2021 B&T Awards

Author B&T

09 Sep 2021

Urban List receives a Highly Commended acknowledgment at the annual Publish Awards

Author MUMBRELLA

09 Sep 2021

Urban List to give away $1m in marketing grants to Australian startups

Author MUMBRELLA

06 Sep 2021

Urban List survey finds gap between consumer sentiment and the media and marketing industry

Author MUMBRELLA

04 Aug 2021

Urban List shortlisted for Brand of the Year at the 2021 Publish Awards

Author MUMBRELLA

04 Aug 2021

Urban List shortlisted for Consumer Publication of the Year at the 2021 Publish Awards

Author MUMBRELLA

29 Jul 2021

Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021

Author MUMBRELLA

21 Jul 2021

Australian publishers partner in joint COVID mission and coverage pledge

Author Mumbrella

27 Apr 2021

‘Inspiring’ Urban List wins Mumbrella’s Business Boost competition

Author MUMBRELLA

25 Mar 2021

Urban List, nature, The Lab launch Urban Insights

Author B&T