#1 for culture seekers who live like it matters


Good life. Good company.

Urban List is #1 for culture seekers in Asia Pacific: a compass for those who live like it matters, and want confidence in the buying and booking choices they make.

An indie media house launched from our founders bedroom a decade ago, we have hit scale—serving 30,000 recommendations an hour across Australia, New Zealand and Singapore, connecting a community of 3M+ with quality experiences to eat, buy, book, do and see.

Come join the crew.

From bedroom to 2021 Media Brand Of The Year.

We’re our own best case study — an indie that leveraged creativity over capital, to become 2021 Media Brand Of The Year.

As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.

Serving 30,000 recommendations an hour — on demand.

Our model connects content and commerce by pairing brands with an audience that’s active and engaged. It’s a unique proposition that blends the worlds of publisher and performance — partnerships brought to life through the intersection of community, culture and commerce.

Our trusted tips power billions in annual spend—a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert. 83% of the community have tried something Urban List recommended in the last month.

Making headlines

31 May 2023

Destination Gold Coast and Avid Collective collaborated with Urban List

Author Media Week

12 Apr 2023

Urban List and Animates partner on one-stop shop for pet owners

Author StopPress

06 Apr 2023

Urban List and Tourism Western Australia launch crowd-sourced travel campaign

Author Mumbrella

30 Mar 2023

Trust will remain something a chatbot can’t replicate

Author The Current

24 Mar 2023

Has ‘burnout’ replaced ‘busy’ as the new badge of success in the workplace?

Author B&T

22 Dec 2022

Urban List, Nature and The Lab release The New Wellness for brands

Author Mumbrella

25 Nov 2022

Urban List takes the notorious ‘Sealed Section’ digital, with Lovehoney

Author Mumbrella

08 Nov 2022

Urban List Fam launches – a new, parent-friendly vertical

Author Mumbrella

06 Oct 2022

Urban List collaborates with Pet Circle for Urban List Pets

Author Marketing Magazine

13 Sep 2022

TikTok is not just a Gen Z dance app

Author AdNews

22 Aug 2022

Urban List partners with Now Book It to fill seats in hospitality venues

Author B&T

31 May 2022

66% of young Australians earn more than a year ago: Urban List survey reveals


23 May 2022

Urban List celebrates 30 people who will change the world by 2030

Author B&T

01 Mar 2022

Urban List signals expansion into Asia


02 Dec 2021

Lifestyle media house Urban List launches new merchandise line

Author Media Week

22 Nov 2021

Urban List marks 10 years with a new brand strategy and plans to expand

Author Media Week

06 Sep 2021

Urban List survey finds gap between consumer sentiment and the media and marketing industry


29 Jul 2021

Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021