URBAN LIST IS THE DAILY HABIT FOR THE CULTURALLY CURIOUS

image

A PLACE TO FIND MORE OF WHAT YOU LOVE, TO LIVE YOUR BEST LIFE.

Every month, 3 million people turn to us as their cultural compass — more than any other independent media brand in Australia and New Zealand, and our content fuels thousands of decisions daily.
WE CONNECT BRANDS WITH
3 MILLION CULTURE CREATORS THROUGH...

Poster
Introducing them to new products, brands and experiences they love. It's a pretty sweet gig.

Poster
Keeping things effortlessly dialled across Style, Health, Entertainment, Sustainability, Career and Finance.

Poster
Memorable, bookable “detourist” experiences — domestic and international.

WE’RE ENTRENCHED IN THE CULTURE OF OUR 12 MARKETS, WITH HYPERLOCAL TEAMS THAT KEEP THE PULSE.

We have the largest hyperlocal audience of any guide in the market, and our startup roots have kept us connected to some of the most innovative creators, venues and industry bodies — injecting brands into cities’ cultural conversation with both authenticity and scale.

QLD

564K

284K

85K

159K

NSW

371K

238K

62K

157K

VIC

597K

351K

99K

205K

WA

357K

166K

38K

119k

NZ

432K

125K

37K

66k

OUR CULTURE GAME IS STRONG
— 11 VERTICALS AND COUNTING.

One solution to stay dialled in, moving millions to live their best life.

Poster

Food & drink

Poster

Entertainment

Poster

Events

Poster

Health

Poster

Wellness

Poster

style

Poster

Beauty

Poster

Travel

Poster

Sustainability

Poster

Finance

Poster

Career

image

WE’RE COMMITTED TO SOCIAL, CULTURAL AND ENVIRONMENTAL SUSTAINABILITY

It’s important to us that Urban List has a positive impact on people and the planet—through the content we create, the culture we foster, and the way we operate as a business.

In Australia, we acknowledge we live, work and play on First Nations' country; paying our respects to their leaders — past, present and emerging. And in New Zealand, we pay our respects to the people of Aotearoa.

We have a plan to be zero impact by mid-2021, and our editorial gives 10% voice share to minority groups — part of our growing commitment to diversity and inclusion.

MEET THE TEAM

Poster

SUSANNAH GEORGE

CEO & FOUNDER

Susannah founded Urban List from her bedroom back in 2011, and through her leadership, we’ve grown to become Australia and New Zealand’s largest independent media brand, moving millions to live their best life. The journey has earned her a whole lot of flight offsets and late-night dining tips, as well as recognition as a national finalist in the Ernst & Young Entrepreneur of the Year Awards, and being named B&T’s Media Woman of The Year (2015) and Entrepreneur of the Year (2016, 2017). Beyond Urban List, Susannah is mother to Xavier and Beatrix; ambassador for The Hunger Project’s Unleashed Women initiative; and a member of Entrepreneurs’ Organisation.
Poster

GEMMA GILBERT

CFO / COO

Gemma is Urban List's resident numbers bod, and while she tries to break the dull accountant stereotype with her retail therapy addiction (all within strictly controlled budgets of course), there is no denying she is an accounting geek at heart with her love of excel and order. Having escaped the colder climes of England, Gemma landed her first role in media over a decade ago and has never looked back. When she is not being Chief Financial Officer of The Urban List, you will likely find her practising yoga, enjoying the beach or avoiding all of the Australian creepy crawlies that she will never get used to.
Poster

JACQUI LA'BROOY

HEAD OF COMMERCIAL

After a decade of leaving her mark on the Melbourne media industry, Jacqui, her husband James and their three-year-old son Justin swapped Melbourne’s grungy city laneways for Sydney’s sunny beach vibes. Jacqui heads up Urban List’s super talented commercial team, a team committed to delivering out of the box creative solutions and impeccable client service. With an expansive career across TV, print and digital, Jacqui has built a reputation for her ability to lead with compassion, build relationships and culture, and drive exceptional growth for her team and clients. In her down time, you’ll find Jacqui obsessing over the next hot spot to dine or travel to, probably while constructing an epic platter, jumping over toy dinosaurs and sipping on one too many Chablis.
Poster

TESSA GALLAGHER

HEAD OF CONTENT

Born and raised in Perth, Tess is a writer and editor who can’t quite believe she wiggled herself into a job that validates her eating habits. A self-confessed hot chips addict who firmly believes in the healing powers of a good G&T, Tess heads up the extremely talented content team at Urban List—a team that helps an audience of more than 3 million people a month live their best life. When she isn’t obsessing over all things content, you can find her reading, at a Pilates class, dancing with her toddler, Beau, or walking the streets trying to get through an endlessly long list of podcast recommendations.
Poster

SOPHIA WILCOX

HEAD OF BRAND EXPERIENCE

Soph Wilcox lives to travel, having just returned to Australia after a six-month sojourn through the US, UK and Europe. With a strong record of success in developing strategic, commercial media and event partnerships and with an innovative approach to diversifying traditional and non-traditional business opportunities, Soph thrives in dynamic, high-stakes environments and is an experienced team leader, negotiator, project manager and revenue generator, having worked in various positions across the media landscape.
Poster

PRUE BAUER

STRATEGIC ADVISOR

Prue is Urban List’s strategic advisor and inhouse gin aficionado, depended upon to bring the juniper vibes come Friday PM. With a career in commercial strategy and business development across the financial industry, Prue provides strong finance and operational expertise, leveraging both to drive efficiencies for Urban List clients and evaluate new market opportunities. In addition to her role with Urban List, Prue is also a co-founder of sustainability start up—airgarden—revolutionising the way we can all grow our produce at home.