#1 for culture seekers who live like it matters
Good life. Good company.
We create cool and conscious content that 3M+ people trust — a rich resource of experiences to eat, buy, book, do, see and stream, serving 30,000+ recommendations an hour across Australia, New Zealand and Singapore.
This content bridges the worlds of publisher and performance — connecting brands with high-intent audiences through a unique blend of social influence, brand trust and tech.
Come join in.
From bedroom to Media Brand Of The Year, Commercial Team Of The Year and Brand Of The Year 2023.
As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.
Serving 30,000 recommendations an hour — on demand.
Our trusted tips power billions in annual spend—a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert. 83% of the community have tried something Urban List recommended in the last month.
Making headlines
01 Oct 2024
Media and marketing senior industry leaders team up to launch Smelly Lunch Stories
Author Media Week
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03 Sep 2024
‘We encounter the most financially literate version of our audience yet’: Urban List unveils its financial insights report
Author Mumbrella
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30 Aug 2024
Urban List unveils the fourth instalment of their annual Financial Insights Report: Money Cents
Author Campaign Brief
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09 Aug 2024
Urban List appoints new CEO
Author Mumbrella
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21 May 2024
Urban List expands into Hong Kong
Author Mumbrella
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29 Apr 2024
‘Attempting To Decode This Labyrinth Has Been Fascinating’: Urban List Explores Retail Consumers In New Report
Author Mumbrella
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29 Apr 2024
Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Author Campaign Brief
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25 Mar 2024
Urban List Appoints New Leadership Team
Author B&T
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11 Mar 2024
Data, insights, creative ideation and audience targeting come together in an Urban List + Carsales Mediahouse partnership
Author B&T
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15 Feb 2024
Urban List boards Taylor-mania train with new ‘cultural movement’
Author Mumbrella
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31 Jan 2024
Former Nova, TikTok, Pedestrian Group and SCA talents join Urban List
Author Mumbrella
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23 Jan 2024
Urban List reveals ‘State of Sips’ report for brand marketers
Author Mumbrella
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09 Nov 2023
Urban List expands offerings with two new multichannel series
Author Mumbrella
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08 Nov 2023
Urban List Expands Into Episodic Content
Author B&T
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08 Nov 2023
Urban List launches into originals with two multichannel series, Best Of & Culture Curve
Author Campaign Brief
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08 Sep 2023
Urban List wins Brand Of The Year and Commercial Team Of The Year at the 2023 Mumbrella Publish Awards
Author Mumbrella
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30 Aug 2023
Founder Focus podcast featuring Urban List founder & CEO Susannah George
Author Founder Focus
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22 Aug 2023
Urban List founder opens up about her story and shares her smarts on this business podcast
Author Grow A Small Business
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04 Aug 2023
Urban List crowned Media Brand Of The Year at the 2023 Mumbrella Awards
Author Mumbrella
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02 Aug 2023
Have your Euro (or Japan, Hawaii, Fiji) summer sorted with Urban List Vacays
Author Marketing Mag
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02 Aug 2023
Urban List nominated in four categories in the Mumbrella Publish Awards
Author Mumbrella
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31 Jul 2023
Urban List joins Tourism NZ and Cathay Pacific & more on the Travel Marketing Summit lineup
Author Mumbrella
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24 Jul 2023
Urban List shortlisted for 4 gongs at the B&T Women in Media Awards
Author B&T
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10 Jul 2023
Australians have their eyes on near and far destinations – and will quit their jobs to travel
Author Mumbrella
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15 Jun 2023
Urban List founder named in the B&T Women in Media Power long-list
Author B&T
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15 Jun 2023
HSBC partners with Urban List for content partnership
Author AdNews
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31 May 2023
Destination Gold Coast and Avid Collective collaborated with Urban List
Author Media Week
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12 Apr 2023
Urban List and Animates partner on one-stop shop for pet owners
Author StopPress
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06 Apr 2023
Urban List and Tourism Western Australia launch crowd-sourced travel campaign
Author Mumbrella
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30 Mar 2023
Trust will remain something a chatbot can’t replicate
Author The Current
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24 Mar 2023
Has ‘burnout’ replaced ‘busy’ as the new badge of success in the workplace?
Author B&T
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22 Dec 2022
Urban List, Nature and The Lab release The New Wellness for brands
Author Mumbrella
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25 Nov 2022
Urban List takes the notorious ‘Sealed Section’ digital, with Lovehoney
Author Mumbrella
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08 Nov 2022
Urban List Fam launches – a new, parent-friendly vertical
Author Mumbrella
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06 Oct 2022
Urban List collaborates with Pet Circle for Urban List Pets
Author Marketing Magazine
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13 Sep 2022
TikTok is not just a Gen Z dance app
Author AdNews
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22 Aug 2022
Urban List partners with Now Book It to fill seats in hospitality venues
Author B&T
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31 May 2022
66% of young Australians earn more than a year ago: Urban List survey reveals
Author MUMBRELLA
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23 May 2022
Urban List celebrates 30 people who will change the world by 2030
Author B&T
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01 Mar 2022
Urban List signals expansion into Asia
Author MUMBRELLA
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02 Dec 2021
Lifestyle media house Urban List launches new merchandise line
Author Media Week
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22 Nov 2021
Urban List marks 10 years with a new brand strategy and plans to expand
Author Media Week
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06 Sep 2021
Urban List survey finds gap between consumer sentiment and the media and marketing industry
Author MUMBRELLA
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29 Jul 2021
Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021
Author MUMBRELLA
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