URBAN LIST IS HQ FOR THE NATION’S CULTURE SEEKERS

image

SEEKING AND SHARING THE GOOD LIFE, IN GOOD COMPANY.

Urban List is one of the most influential voices in digital media — a fresh and independent perspective connecting people, culture and creativity.

A market leader in content-meets-commerce, the platform is in high demand — connecting selected brands with millions of culture seekers through hyperlocal, lifestyle and travel info and inspo.
image

FROM BEDROOM TO MEDIA BRAND OF THE YEAR.

We launched from our Founder’s bedroom in 2011 and have spent a decade honing our best-of-breed content, team culture and creativity.

Today, we connect with an audience of 3 million culture seekers across 10 verticals and 12 markets and were recognised as Australia's Media Brand Of The Year. What a vibe.

The secret sauce? Our content doesn’t just entertain; it drives action. We serve 30,000+ recommendations every hour and 83% of visitors try a brand or product we recommend at least once a month — from restaurants, to retail, to international holidays.
image

SOUL FOOD OVER ‘GRAM CANDY.

As a collective, we value balance over busyness, enjoyment over enhancement — a community drawn to create meaningful experiences over filtering our #bestlife for the feed.

We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do. Our content isn’t top down, but all in—created for and by our community—making Urban List the #1 choice for those looking to share the good life, in good company. (DM for invites.)

OUR SQUAD

Poster

2021 Winner: Media Brand Of The Year, Mumbrella Awards.

Urban List is one of the most influential voices in digital media — a fresh and independent perspective connecting people, culture and creativity.

Our content fuels millions of decisions daily across 10 verticals, 12 markets, and 23 channels. Every month, 3 million people turn to us for recommendations that inform and inspire their lives—more than any other Australian and New Zealand lifestyle media brand.
VISIT URBAN LIST
Poster

A joint venture from Australia’s leading voices in culture and research — Urban List, Nature and The Lab — Urban Insights is empowering thousands of Australian businesses with accessible, actionable data to thrive.

It's heart meets science — fresh eyes, robust methodologies and creative, committed minds. We want to democratise data, making the best intel available to all — future-focused reports that equip you with the information you need, downloadable on demand.
VISIT URBAN INSIGHTS
Poster

Curated, exclusive and bookable experiences across Australia and New Zealand, created by Urban List for our readers.

The carefully created packages aim to reignite the travel dream and take the guesswork out of planning—we’ve done the research, compiling the best of the best to curate the ultimate experience, so travellers can spend more time living and less time scrolling.
GO ON VAYCAY