#1 for culture seekers who live like it matters

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Good life. Good company.

Urban List is an award-winning indie media house — seeking and sharing the good life, in good company.

We’ve built a community of 3 million culture seekers who trust our local, lifestyle and travel tips — curated content and experiences that inspire what they buy, book, eat, stream and do.

Come join the crew.
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From bedroom to 2021 Media Brand Of The Year.

We’re our own best case study — an indie that leveraged creativity over capital to grow from a startup founded in a bedroom, to become 2021 Media Brand Of The Year.

As a collective, we think the world needs more soul food and less ‘gram candy; meaningful experiences over filtering life for the feed. We believe in having a positive impact, work to shine a light on new perspectives and stories, and champion the brands and businesses that value the world as we do.
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Serving 30,000 recommendations an hour — on demand.

Our model connects content and commerce by pairing brands with an audience that’s active and engaged.

It’s a unique proposition that blends the worlds of publisher and performance — partnerships brought to life through the intersection of community, culture and commerce.

Making headlines

25 Nov 2022

Urban List takes the notorious ‘Sealed Section’ digital, with Lovehoney

Author Mumbrella

08 Nov 2022

Urban List Fam launches – a new, parent-friendly vertical

Author Mumbrella

06 Oct 2022

Urban List collaborates with Pet Circle for Urban List Pets

Author Marketing Magazine

06 Oct 2022

Urban List partners with Pet Circle to launch Urban List Pets

Author Mumbrella

13 Sep 2022

TikTok is not just a Gen Z dance app

Author AdNews

22 Aug 2022

Urban List partners with Now Book It to fill seats in hospitality venues

Author B&T

31 May 2022

66% of young Australians earn more than a year ago: Urban List survey reveals

Author MUMBRELLA

23 May 2022

Urban List celebrates 30 people who will change the world by 2030

Author B&T

01 Mar 2022

Urban List expands into Singapore

Author Ad News

01 Mar 2022

Urban List signals expansion into Asia

Author MUMBRELLA

02 Dec 2021

Lifestyle media house Urban List launches new merchandise line

Author Media Week

22 Nov 2021

Urban List reveals new brand strategy to celebrate 10th anniversary

Author MUMBRELLA

22 Nov 2021

Urban List marks 10 years with a new brand strategy and plans to expand

Author Media Week

14 Oct 2021

Urban List Launches 'Bagnum', A Limited-Release Cask Wine Collab For Summer

Author B&T

14 Sep 2021

Urban List shortlisted for Best Media Platform in the 2021 B&T Awards

Author B&T

09 Sep 2021

Urban List receives a Highly Commended acknowledgment at the annual Publish Awards

Author MUMBRELLA

09 Sep 2021

Urban List to give away $1m in marketing grants to Australian startups

Author MUMBRELLA

06 Sep 2021

Urban List survey finds gap between consumer sentiment and the media and marketing industry

Author MUMBRELLA

04 Aug 2021

Urban List shortlisted for Brand of the Year at the 2021 Publish Awards

Author MUMBRELLA

04 Aug 2021

Urban List shortlisted for Consumer Publication of the Year at the 2021 Publish Awards

Author MUMBRELLA

29 Jul 2021

Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021

Author MUMBRELLA

21 Jul 2021

Australian publishers partner in joint COVID mission and coverage pledge

Author Mumbrella

27 Apr 2021

‘Inspiring’ Urban List wins Mumbrella’s Business Boost competition

Author MUMBRELLA

25 Mar 2021

Urban List, nature, The Lab launch Urban Insights

Author B&T