DESTINATION GOLD COAST 'PLAY MONEY' CASE STUDY
THE CHALLENGE
Create hype for Destination Gold Coast’s ‘Play Money Rewards’ initiative to drive vouchers sales in the Gold Coast area—all within a three-day period.
'Play Money Rewards' is an initiative to support businesses in the border region whereby locals get $50 off a range of unforgettable experiences and attractions the Gold Coast has to offer when they book.
'Play Money Rewards' is an initiative to support businesses in the border region whereby locals get $50 off a range of unforgettable experiences and attractions the Gold Coast has to offer when they book.
THE INSIGHT
Our audience is highly engaged in our content and they turn to Urban List when they’re in the mood to do—to buy, book, see or eat something—and they want it to be worthwhile. It’s why 81% of our audience turn to us for the latest events and things to do. It's our secret sauce, and why our actionable content, converts.
There are a ton of bucket list-worthy experiences for any international visitor but Gold Coast locals need to see these experiences with fresh eyes—we need to dial up the excitement so they can finally tick off all those epic adventures right on their doorstep.
There are a ton of bucket list-worthy experiences for any international visitor but Gold Coast locals need to see these experiences with fresh eyes—we need to dial up the excitement so they can finally tick off all those epic adventures right on their doorstep.
THE IDEA
Team up with Destination Gold Coast to leverage our actionable and news-worthy content formats—alongside our hyperlocal creds—to produce a scroll-stopping editorial and hype reel that position the ‘Play Money Rewards’ as a not-to-be-missed offer for locals only.
IN JUST 3 DAYS...
