DISNEY
'DAPPER MATE NIGHT' CASE STUDY

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THE CHALLENGE

Leverage the fame and success of The Kingsman franchise to drive cinema attendance to watch The King’s Man by elevating the style and sophistication of the film.
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THE INSIGHT

Box office banter is back—and so is the experience economy. Our audience love to search and stream the best in entertainment, they are experience seekers at heart who are excited and ready to immerse in the iconic cinema experience. They want to experience the best in their city—and they want to share memorable moments with those closest to them.
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THE IDEA

Dapper Mate Night: an exclusive and coveted opportunity to suit up and indulge in a night of escapism inspired by the style, sophistication and classic elegance of The King’s Man.

IN JUST 8 WEEKS...

2.6M+

reach across Urban List channels.

482K+

video views across Instagram, Facebook and TikTok taking a deep dive into the film and why it's a must-see—386% to benchmark.

594

Sydney entries within two weeks to win a seat at our exclusive Dapper Mate Night table.

54K+

pageviews across two national editorials: a deep dive into the film and why it's a must-see, and a dapper dining round-up.

2.6M+

reach across Urban List channels.

482K+

video views across Instagram, Facebook and TikTok taking a deep dive into the film and why it's a must-see—386% to benchmark.

594

Sydney entries within two weeks to win a seat at our exclusive Dapper Mate Night table.

54K+

pageviews across two national editorials: a deep dive into the film and why it's a must-see, and a dapper dining round-up.

Poster

Despite Omicron lockdowns and restrictions, our Dapper Mate Night went off without a hitch. 5 lucky winners and their 3 mates suited up and joined us at The Gidley in Sydney for a decadent meal, whiskey tasting, poker with a private croupier and gamified prize to win a $1K Mr Porter voucher on the night.
Poster

Leveraging the success of our Binge series, we cemented The King's Man top of mind, garnering over 214K+ video views on our Binge video alone. Sentiment across social was positive with a huge number of people talking to the franchise fame and love for the series.
Poster

The sentiment on the night was overwhelmingly positive with one lucky winner even proclaimed “This has been the best night of my life!” No joke.