2.0_MEDIA KIT AND CASE STUDIES | Partnerships @ Urban List

URBAN LIST IS THE DAILY HABIT
FOR THE CULTURALLY CURIOUS

WE CONNECT BRANDS WITH 3 MILLION CULTURE CREATORS

In 10 years, Urban List has skyrocketed from humble beginnings in our Founder's bedroom to Media Brand Of The Year.

No longer just a city guide, Urban List is now the handbook to your best life. It's a place to find and do more of what you love. A platform for brands to align with what's now, new and next.

Every month, 3 million people turn to us as their cultural compass — more than any other independent media brand in Australia and New Zealand — and our content fuels thousands of decisions daily.

Your best life starts here.

OUR CONTENT DOESN’T JUST ENTERTAIN. IT DRIVES ACTION.

People come to Urban List because they trust our recommendations. We’ve created an environment where both the content and context are designed to help people to act — to buy, book, learn, see, eat or do something that enhances their life.

WHEN IT COMES TO CULTURAL RELEVANCE, MORE TRUST US

Year after year, we have grown our audience across every channel — site traffic, subscribers, Instagram, Facebook and Tiktok — the result of our ever-growing relevance to the audience we reach.

We have the largest audience of any independent media company operating in Australia and New Zealand. We also have the largest audience within our competitive set.

WE COLLABORATE WITH BRANDS TO CREATE:

We build awareness and relevance for new products and categories

We inject them into cultural conversation at scale

We transform intent into action

Connecting with an audience that's
ambitious, active and influential.

ADVOCATES

1 in 2 pride themselves on being the first to discover something new. 1 in 3 recommend a product to family and friends 3+ times/week.

CULTURALLY CURIOUS

83% consider themselves foodies. 2 in 3 have booked a holiday in the last 6 months. 2/3 see a live gig or performance at least once a month

AMBITIOUS

79% are tertiary educated. Having a job they love is the #1 most important thing in adulthood. 60% have long-term savings or investment plans in place.

SUSTAINABLY MINDED

1 in 3 have stopped buying a product because it didn’t align with their values. 94% think it’s more important than ever to support Australian businesses.

more magic is in our media kit

Our partners

Our goal is to be the partner you love working with the most, doing work that drives change and that we’re all pumped to put in our portfolios.

ANZ CASE STUDY

LIQUORLAND CASE STUDY

VISIT CANBERRA CASE STUDY

HEINZ CASE STUDY

NEW BALANCE CASE STUDY

TOURISM AND EVENTS QUEENSLAND CASE STUDY

BANK AUSTRALIA CASE STUDY

MAGNUM CASE STUDY

A deep dive into the thoughts of 1,691 Aussie travellers to uncover how the Australian travel industry can flip the switch and propel people to holiday here post-Covid.

Comparing and contrasting Australians’ attitudes toward money after armageddon — how they feel about it, what they’re doing with it, and the impact it’s having on their life.

Conversations with 3000+ women about their perspectives on success and what owning it really looks like in 2020.

To support our clients through the pandemic, we partnered with Nature Research and The Lab to present a three-part insights series, sharing real-time data from a panel of 10,000 Australians.

5,000+ conversations on what “living your best life” looks like right now. Mid ‘rona, we asked our readers what was more important to them now, what’s shifted and what had stayed the same.

RECENT RESEARCH

Each quarter we release a new research report, diving deep into topics influencing cultural attitudes, behaviours and trends. Here’s a taste of what we’ve been up to lately.

ENQUIRE ABOUT CUSTOM RESEARCH

Latest press

29 Jul 2021

Urban List Takes Home Media Brand Of The Year At The Mumbrella Awards 2021

Author MUMBRELLA

Publishers Team Up For Healthy Headlines To Get Aussies Vaxxed

Author B&T

Small Publishers Welcome Facebook's News Reversal, With Questions

Author Mumbrella

24 Aug 2020

URBAN LIST LAUNCHES FINANCIAL WELLBEING BOOTCAMP WITH ANZ

Author Urban List

09 Jul 2020

Urban List and Didi partner in campaign to reignite city life

Author Mumbrella

15 Jun 2020

URBAN LIST DRIVES QUEENSLANDERS TO SUPPORT AND SPEND WITH SMALL BUSINESS

Author B&T

02 May 2020

‘Inspiring’ Urban List wins Mumbrella’s Business Boost

Author Mumbrella

27 Apr 2020

Opinion: The shifting mindsets and behaviours of Australians in isolation

Author Marketing Magazine

22 Apr 2020

URBAN LIST LAUNCHES ALWAYS-ON SUSTAINABILITY COMMITMENT WITH BANK AUSTRALIA

Author B&T

31 Mar 2020

Opinion: Overcoming imposter syndrome in a time of crisis

Author Mumbrella

URBAN LIST IS THE DAILY HABIT FOR THE CULTURALLY CURIOUS

URBAN LIST IS THE DAILY HABIT
FOR THE CULTURALLY CURIOUS