BANK AUSTRALIA CASE STUDY
THE CHALLENGE
Bank Australia had done the hard yards of informing and educating Australians about their ‘Clean Money’ movement but they needed to move them from apathy to action.
THE INSIGHT
Sustainability is on the rise and our audience are hungry to drive change. In fact, over two thirds of our audience find it important to invest with a financial institution that practises socially-conscious and sustainable initiatives while 80% of them believe banks have a social responsibility to contribute to a more sustainable future, and could be doing a lot more.
THE IDEA
In partnership with Bank Australia, launch an always-on, all-encompassing Sustainability vertical to allow the brand to truly align with and own the sustainability space, providing a clear platform for them to hero their ‘Clean Money’ movement, and ultimately educate and inspire people to consider switching their bank investments for the greater good of our planet.
IN JUST ONE MONTH...
Our Sustainability vertical launch was applauded across Australia with multiple trade publications spreading the news of the unique partnership, including B&T, Mumbrella and Idealog NZ.
By delivering Bank Australia’s ‘Clean Money’ messaging in a diverse and refreshing way, we saw an incredible amount of shares within sustainability circles and groups.
Social engagements were higher than usual with passionate, positive and actionable sentiments; tons of people tagged their friends not only encouraging them to read the articles but sharing how they’re ‘going green’ too.
Driving advocacy and change, our unique partnership with Bank Australia resulted in a 35% conversion rate — the highest level of conversions compared to any other publication.
