

CULTURE SHIFT
Rather than aspiring to return to life as it was, consumers are being far more selective about how and where they choose to engage. They’re more conscious with their purchasing decisions, want more meaning from the experiences and products they buy; and to gain their loyalty, brands need to work harder than ever to build true connections.

SOURCES THEY TRUST
2/3 of Urban List traffic now originates from organic search — a marked shift from the socially-led audience we had in the previous decade. Audiences are returning more often, searching for recommendations across more categories — 25% hit us up for tips 2+ times a week. And we’ve also seen them become more prone to purchase directly from content on site — where once, content was dominantly a consideration play, we’re now seeing much greater conversion. And we’re leaning into that, building up our capabilities in commerce content.

CONTENT THAT COVERTS
SPICY NEW LAUNCHES

URBAN LIST FAM

URBAN LIST PETS

NEW U:L DESTINATIONS

TRAVEL LITE

MILLION DOLLARS FOR MINORITIES
New Audiences, New Destinations, New Ways Of Connecting, New Impact
We recently spoke to 9,000 readers to discover how their lives were shifting and where they are now finding purpose. These timely insights, together with our growth trajectory has given us the momentum to fire up and create some truly exciting new ventures

NETWORK BENEFITS WITH AN INDIE VIBE

URBAN LIST+