OPTUS 'TECH LIFE' CASE STUDY
THE CHALLENGE
Demonstrate the new Samsung Foldables and Flips available at Optus deliver on functionality, design, price and—above all—fit within our lifestyle, while also establishing Optus as the leader in speedy 5G connectivity.
THE INSIGHT
Living in the digital age, where a large chunk of connectivity is done through tapping, swiping, texting, scrolling, sharing and phone-to-phone messaging, we know that there is a lot riding on the smartphones we choose. Tech enthusiasts want their tech and phone to support and elevate them across all facets of life.
THE IDEA
Introducing Tech Life, a campaign that invites you to upgrade your life, thanks to Samsung Foldables and Flips, found at Optus. Spanning entertainment, food, career, learning, travel and style, we anchor the need for connectivity and high-speed 5G, available solely through Australia’s leading provider, Optus.
IN JUST MONTHS
Partnering with emerging talent across small business, art, design, photography and food, we successfully anchored Optus 5G and Samsung's new flip and foldable capability top of mind across various audience passion points.
Video completion rates were high across the entire series with 100% watching past the 15-second mark.
Leveraging our successful Binge series, we were able to seamlessly showcase the product features while maintaining our authentic tone of voice.
Engagement was strong with sentiment across social really positive with many people commenting on the device itself, as well as the content.
