Actionable insights at the speed of culture

Poster

A deep dive into trends sweeping through bars, cafes, and wellness corners impacting bevvy behaviours and pouring preferences, globally.
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Poster

A deepdive into he tapestry of consumer expectations and the often-contradictory forces that shape the modern brand-consumer relationship.
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Poster

A deep dive into the shifting travel habits and attitudes of culture seekers as they experience the best of the world around them.
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Poster

Exploring the deeper needs and wants that are motivating people when it comes to work and why they choose the brands and companies they work for and work with.
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Poster

We set out to explore what modern consumers really want to get from their health and wellness routines, rituals and purchases now. Uncovering what's shifted and where the conversation is headed, giving brands and marketers, like you, the opportunity to become part of the next wellness discussion.
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Poster

Our sex, dating and intimacy content has been blowing up over the last couple of years. We are top affiliate partners for some of the biggest selling sex toy brands in the country and things are not slowing down. After a few years of romantic disruptions and cultural dating shifts, we felt there is a real need to check 'The Vibe'.
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Poster

Over the past three years, we’ve been tracking the impacts and shifts and changing relationship our readers have with with their money— how they feel about it, speak about and most importantly, what they’re doing with it. Money Cents is a rolling snapshot of shifting money habits of young culture seekers as they experience the biggest financial moments of their adult lives.
request research: collabs@theurbanlist.com
Poster

10,000 conversations exploring the shifts in culture that we see sticking around longer term and the growing impact of community on how we choose to live our lives.
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RECENT RESEARCH

Each quarter we release a new research report, diving deep into topics influencing cultural attitudes, behaviours and trends. Here’s a taste of what we’ve been up to lately.

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URBAN INSIGHTS

Building on our creds and deepening our insights we've collaborated with the best in the business.

Urban Insights is a joint venture from Australia’s leading voices in culture and research — Urban List, Nature and The Lab — Urban Insights is empowering thousands of Australian businesses with accessible, actionable data to thrive.

Its heart meets science — fresh eyes, robust methodologies and creative, committed minds.

Downloadable reports, on demand and custom research is available.