CULTURE SHIFT
The last few years inflicted a hard reset on the pace of the previous decade. Culture has undoubtedly shifted — moving from a period of peak aspiration to one of conscious choice.
Rather than aspiring to return to life as it was, consumers are being far more selective about how and where they choose to engage. They’re more conscious with their purchasing decisions, want more meaning from the experiences and products they buy; and to gain their loyalty, brands need to work harder than ever to build true connections.
Rather than aspiring to return to life as it was, consumers are being far more selective about how and where they choose to engage. They’re more conscious with their purchasing decisions, want more meaning from the experiences and products they buy; and to gain their loyalty, brands need to work harder than ever to build true connections.
SOURCES THEY TRUST
We’ve seen this conscious culture playing out across our platform; including some marked shifts in user behaviour that have inspired new product launches and alliances. Consumers are being much more selective in how and where they spend time and money, and so their need to feel confident in their choice is greater than ever. As busy professionals and increasingly, parents too, they’re time poor; turning to sources they trust to do the research for them. And it’s translating directly into their behaviours onsite.
2/3 of Urban List traffic now originates from organic search — a marked shift from the socially-led audience we had in the previous decade. Audiences are returning more often, searching for recommendations across more categories — 25% hit us up for tips 2+ times a week. And we’ve also seen them become more prone to purchase directly from content on site — where once, content was dominantly a consideration play, we’re now seeing much greater conversion. And we’re leaning into that, building up our capabilities in commerce content.
2/3 of Urban List traffic now originates from organic search — a marked shift from the socially-led audience we had in the previous decade. Audiences are returning more often, searching for recommendations across more categories — 25% hit us up for tips 2+ times a week. And we’ve also seen them become more prone to purchase directly from content on site — where once, content was dominantly a consideration play, we’re now seeing much greater conversion. And we’re leaning into that, building up our capabilities in commerce content.
CONTENT THAT COVERTS
August 2022 was our biggest month on record. Users are up 40% year on year. Page views are up 60% because users are returning more often. And 83% of them have actively tried a product or brand we recommended within the last month.
SPICY NEW LAUNCHES
URBAN LIST FAM
At U:L we believe that being a parent doesn't mean you have to compromise on the things that make you, You!
1 in 4 Urban List staff are parents, and even more like to spoil their nieces, nephews and friends minis. And we all had one common challenge - there is nothing like Urban List to help find all the foodie, travel and cultural experiences we thrived on, pre kiddly winks, that are child safe.
REQUEST MORE INFO: collabs@theurbanlist.com
URBAN LIST PETS
From celebrating birthdays to road trips and even leaving their fave show streaming while they’re out. They are proud pet parents looking for more ways to integrate their fave child into their everyday, and they are looking to us to help them do just that.
4 / 5 of the people we surveyed want to see more pet content from Urban List……which is why we just had to extend our trusted cultural coverage to the wide and wonderful world of pets.
REQUEST MORE INFO: collabs@theurbanlist.com
NEW U:L DESTINATIONS
There is no better time to launch Urban List in new markets, in partnership with tourism bodies and like minded brands — providing curated recommendations from a brand they trust; and positioning the destination as among the most culturally vibrant destinations to head to.
REQUEST MORE INFO: collabs@theurbanlist.com
TRAVEL LITE
We also wanted to ensure that all brands and tourism bodies could capitalize on our creds and expertise when it comes to getting people to consider and travel to a specific destination, even if they didn’t have the larger budgets or longer campaign timings required to launch a completely new vertical destination, And this is where Urban List Travel Lite comes into play, a mini guide to getting the most out of any area code.
REQUEST MORE INFO: collabs@theurbanlist.com
MILLION DOLLARS FOR MINORITIES
In 2023, we are supercharging the Good Company message. $1million in advertising space for minority business(es) or cause(s) and brands — coming in the form of 10 separate grants that help brands and change-makers challenging the status quo and in need of a platform to make the impact they seek.
REQUEST MORE INFO: collabs@theurbanlist.com
New Audiences, New Destinations, New Ways Of Connecting, New Impact
We recently spoke to 9,000 readers to discover how their lives were shifting and where they are now finding purpose. These timely insights, together with our growth trajectory has given us the momentum to fire up and create some truly exciting new ventures
NETWORK BENEFITS WITH AN INDIE VIBE
URBAN LIST+
We have created a whole new way of connecting with our audience, and beyond which means when you work with us, you will now get the authenticity & creds of an indie publisher, combined with the reach, frequency, audience extension and IRL experiences of a larger network.
