THE LARGEST INDEPENDENT MEDIA COMPANY
IN AU AND NZ

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WHEN IT COMES TO CULTURAL RELEVANCE, WE LEAD THE PACK.

Year after year, we have grown our audience across every channel — site traffic, subscribers, Instagram and Facebook followings — the result of our ever-growing relevance to the audience we reach.

We have the largest audience of any independent media company operating in Australia and New Zealand. We also have the largest audience within our competitive set.
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OUR CONTENT DOESN’T JUST ENTERTAIN. IT DRIVES ACTION.

People come to Urban List because they trust our recommendations. We’ve created an environment where both the content and context are designed to help people to act — to buy, book, learn, see, eat or do something that enhances their life.
WE COLLABORATE WITH BRANDS TO CREATE:

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We build awareness and relevance for new products and categories

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We inject them into cultural conversation at scale

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We transform intent into action

Connecting with an audience that's
ambitious, active and influential.

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ADVOCATES

1 in 2 pride themselves on being the first to discover something new. 1 in 3 recommend a product to family and friends 3+ times/week.
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CULTURALLY CURIOUS

83% consider themselves foodies. 2 in 3 have booked a holiday in the last 6 months. 2/3 see a live gig or performance at least once a month
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AMBITIOUS

79% are tertiary educated. Having a job they love is the #1 most important thing in adulthood. 60% have long-term savings or investment plans in place.
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SUSTAINABLY MINDED

1 in 3 have stopped buying a product because it didn’t align with their values. 94% think it’s more important than ever to support Australian businesses.

Our partners

Our goal is to be the partner you love working with the most, doing work that drives change and that we’re all pumped to put in our portfolios.

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Australia and New Zealand’s largest finance study on the attitudes and behaviours of millennials and money — 14,000 respondents. 30 questions.
request research: collabs@theurbanlist.com
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Conversations with 3000+ women about their perspectives on success and what owning it really looks like in 2020.
request research: collabs@theurbanlist.com
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To support our clients through the pandemic, we partnered with Nature Research and The Lab to present a three-part insights series, sharing real-time data from a panel of 10,000 Australians.
request research: collabs@theurbanlist.com
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5,000+ conversations on what “living your best life” looks like right now. Mid ‘rona, we asked our readers what was more important to them now, what’s shifted and what had stayed the same.
request research: collabs@theurbanlist.com

RECENT RESEARCH

Each quarter we release a new research report, diving deep into topics influencing cultural attitudes, behaviours and trends. Here’s a taste of what we’ve been up to lately.

ENQUIRE ABOUT CUSTOM RESEARCH: collabs@theurbanlist.com